How Can SEO Help Your Sydney Business?
Did you know that more than half of the world’s population now use the Internet in one way or another? That’s over 3.5 billion people – a huge number turning to the internet for their shopping, informational and transactional activities.
Not only are there billions of people now online; there are an estimated 1 billion websites in hundreds of different niches. with more added every day.
But what does this have to do with you? Well, if you are a business owner, let’s imagine that you own one of those websites.
Whatever your business niche might be and however long you’ve been operating within it – the chances are that you’ll have thousands and thousands of competitors.
The more competition you have, the less chance there is of your website being noticed. This translates to less visitors, which means fewer eyes on your site.
And what does this mean? In a nutshell, your website will be less likely to enjoy sales.
So, what’s the solution?
Optimising your website to ensure that it’s as easy as possible to find online, of course! How can I do that, you ask? With SEO.
What is SEO?
SEO, or Search Engine Optimisation, is a technique that can be used to help a website rank as highly as possible within search results.
These results are often provided by the likes of search engines such as Google – and as these types of platform need a way to find out if a particular website is worth prioritising or not, maximising the effect of your optimisation efforts can be a great place to start.
What Do Search Engines Do?
Imagine this for a moment. On the outside, your website might look like a nicely themed and styled location for your visitors to enjoy.
But on the inside, the story is substantially different.
Every single website, no matter its design and layout, will possess a variety of identifying factors, an extensive framework and a multitude of other elements that can play a huge role in its SEO potential.
You might not know this, but search engines actually rely on this type of data when it comes to deciding what websites should appear first, and which ones may be better suited to lower results.
These days search engines such as Google, Bing and even Yahoo rely on advanced algorithms to help them to detect the key factors relating to a website.
These factors include things such as the types of keywords that it uses within the content on particular pages, the types of links that are coming into the site from other websites, the quality of these links, any titles within the header and HTML code and even the site’s reputation.
To ensure that results are as organic as possible, these algorithms are constantly being updated – and if you don’t stay on top of them, you could soon find your search result dropping lower and lower.
How Does SEO Work?
There are two main components when it comes to improving the optimisation potential of a website. The first is the knowledge to do so and the second is the website itself.
Think of it like this:
Search engines rely on over 200 factors to identify the priority and reputability of a particular website. If your website possesses too many of these factors, then Google might detect that something’s amiss.
Too few however, and your site might struggle to even be noticed within search results.
The key is to obtain the ideal level of factors that can A) demonstrate your reputation online and B) provide enough information to ensure that a search engine considers you a priority.
Imagine that you’re preparing a dinner for guests. Some might be allergic to gluten, others may prefer to avoid seafood and fewer still might not even be hungry.
If you want to please everyone, you’ll have to consider your audience – and in this case, the first audience that you need to address is a search engine.
By focusing on the exact ingredients that they may enjoy, you’ll be leaps and bounds closer to ensuring that they value their visit.
That’s what SEO can help your website to do.
Consider it a technique that will allow you to appeal to a particular visitor – but one that will actually judge your website and then decide on whether or not others might like it as well.
Why Does Your Website Need SEO?
With more than 1 billion websites now online and thousands more being introduced to search engines every year, is it any wonder why companies can struggle to get noticed?
With so much competition to be found in thousands of industries and niches, it can be all but impossible for business owners to reach a target audience without turning their intentions to the impact of online visibility.
And this is where search engine optimisation comes in.
Without it, your website will likely disappear into the search results; often unseen and rarely heard of.
With it however, the techniques could help to propel your website through the rankings – while demonstrating to search engines that your site is a priority and should be treated as such.
And what can you expect when you enjoy the highest level of results?
A larger audience – which when combined with your on-page web content, layout and aesthetics, can translate to conversions and sales.
Isn’t this what every business wants? We like to think so, and that’s why we are proud to offer one of the most effective SEO services available online.
From identifying keywords and search terms, right through to modifying headers and even adjusting the copy on a website; optimisation starts from the basics and works its way up.
We understand the key factors that search engines search for and this is what we’ll strive to implement as soon as possible.
There are so many unique things that will be evaluated whenever an algorithm reviews a website – and ensuring that each of these elements are as effective as possible is the key to success.
On one hand SEO is related to internal methodology, but on the other hand it’s a discipline that reaches far beyond the website itself.
This is where our technical prowess comes in handy and with our experts behind your website, we could help to propel your services to a position of complete online visibility, whereby your audience should come directly to you – rather than you going to them.
Can Search Engines Function without Your Help?
In short, not half as well as they’d be able to if you made their job easier! Think of it like this – if someone creates their own website and launches it online, they will undoubtedly want a relevant audience to be able to find it.
The first audience member will actually be a search engine; in fact in the space of just a week, even the newest website could find its internal information scanned and evaluated by a search bot or algorithm.
Now imagine that the on-page content is a mess, the keywords are all over the place and the HTML structure leaves a lot to be desired.
If a search bot can’t make sense of your website, how on earth can you expect it to understand your products and services enough to prepare the information for a human audience?
This is why SEO can be so important when it comes to helping a search engine to understand who you are and what you have to offer.
By taking care of the basics, such as modifying the keywords that are relevant to your products or services, you’ll be making the job of a search engine algorithm much easier to perform.
And as a search bot will make a point of visiting your website quite frequently, you can help it to get to know your site as it grows by introducing reputable, quality backlinks – as well as encouraging it to see your website as the priority that it deserves to be.
Sure, you could opt to leave an algorithm to its own devices, but the reality is that with effort and patience, you could propel your site through the search results by demonstrating how valid and reliable it is within your particular industry; whatever that industry might be.
Can You Handle Your Own SEO Efforts?
Yes and no would have to be the answer. Yes, because search engine optimisation can offer varying results – and if you don’t mind the most basic type of advantages and rewards, then you might be able to do a few things on your own.
But if you don’t simply want to be indexed and appear on page 4 and below with the basic techniques, then the chances are that you’ll need the expertise of the professionals.
And that’s where we come in.
Not only will we cover the basics from the offset; we’ll maximise the potential of these options to ensure that they are as effective as possible.
We won’t stop there either – in fact once we’ve taken care of perfecting the key ingredients that can contribute to your online visibility and the impact of your optimisation efforts, we will go even further by taking care of the external attributes as well.
We’ll offer advice on the structure of your website, we will ensure that you receive reliable links and we’ll take care of the factors that search engines evaluate when considering where a particular site should display within their searches.
You might not see results overnight, as so many unorthodox SEO agencies offer; but with our knowledge and expertise you should see an incredible improvement in your online visibility.
While we work on the position of your website online, you will be able to sit back and enjoy the fresh influx of visitors – all of which can be funnelled in whichever way your business model prefers.
If you want a greater number of sales, the best place to start is with a larger audience and this is exactly what optimisation can help you to achieve.
What We Bring to the Table In Terms of SEO For Your Business
First of all, our SEO agency Sydney Search Results understands how search engines like Google operate. We make a point of keeping on top of their latest updates and we ensure that our knowledge is functioning on par with the most relevant techniques.
We also understand how people like your audience use the web; making it much easier for us to identify keywords, search terms and relevant phrases that might benefit your website most.
Our team will then set about identifying the most prominent ingredients of SEO that could benefit your website and take care of the keyword research to complement the aforementioned techniques.
Once your strategy is prepared, we can take care of the technicalities to maximise the impact of each attribute; both on-page and off-page.
And as if that wasn’t enough – we can even keep track of success, improvements and any areas that may need additional attention, to ensure that our efforts are as fruitful as possible.
Why Choose Us For Your SEO?
It won’t matter whether you’re a brand new website owner, or if you come to us after many failed attempts at trying to rank your site; if we can help, we’ll do our best to do so.
Unlike so many of our competitors, we’ve made a point of staying on top of the latest techniques and in many ways we prioritise staying one step ahead of search engines and their algorithms.
This is what allows us to feed them the most relevant information, whilst ensuring that we can help people just like you to maximise their online visibility.
We’ll take care of the technicalities whilst you focus on your customers and clients – and with the aid of SEO there’s no telling just how much of a priority your website could soon become.
A front-page result for a competitive keyword could result in 4, 5 and even 6 figure profits each year and what better way to enhance visibility, improve interaction and promote sales than by taking advantage of search platforms that make a point of bringing an audience directly to a website?