On Page & Off Page SEO

What Exactly is the Difference Between On and Off-Page SEO?

If you’ve never heard the term on-page SEO before, in a nutshell it’s a collection of techniques that can be used to maximise the way in which your websites data can be used when ranking online. Things such as your Meta data, your headers/ titles and your content fall into this category.

Off-page SEO on the other hand, is the list of factors that search engines rely on to calculate just how much of a priority your website should be. These factors include the range of backlinks that point to your website, as well as the quality of them – and even the amount of these sites that link, and how often.

So, what are the main differences between these two types of SEO solutions?

With on-page options, you will typically be relying on the structure of your own website to develop a reputation in the eyes of Google, as designed by your SEO expert.

Every time that a new website is launched, Google begin by evaluating the structured data of the site in an effort to understand what it’s all about. This is why I always encourage my clients to pay mind to their Meta data – especially the title and description.

Just do a quick search for your website via Google – what do you see?

The chances are that you’ll have a larger font as the title of your search result and then a small, 150-165 character description just underneath.

The former is your Meta title and the latter is your Meta data. When properly created and implemented within your website, they can almost instantly tell Google what it is that you have to offer.

And this is the first step to ranking highly online. If you pair this technique with relevant keywords that just so happen to appear organically within your websites’ pages, then you’re left with even more of a powerhouse.

Where does off-page SEO come in?

As effective as these techniques can be, they pale in comparison when placed alongside off-page optimisation techniques. Sure, Google will get to know what your website is about and they will likely appreciate your effort in making their job easier – but if thousands of your competitors do the same, how can a search engine define who to prioritise and who to place lower in the results?

Well, that’s where off-page solutions step up to the mark.

In my experience (and opinion), these techniques are by far some of the most effective available to website owners. They rely on things such as backlinks, social media signals and other factors (of which Google analyse more than 200 of) to delve deeper into your website.

It’s pretty simple really – the more reputable your website becomes online, the higher it will appear within search results. Without on-page techniques, off-page solutions can struggle to function as well as they can; and vice versa.